Godfrey
Well-known member
I'm not certain that the solitary goal of any camera company can be assumed to be to try to persuade users of other brands "switch" to their brand. I'm pretty sure that most camera companies are well aware of how intense the brand loyalties are amongst the camera enthusiast community.
Olympus started attracting professional interest (outside of the scientific community, who loved the Pen SLRs earlier than that) with the OM system in the early 1970s. It was never as large a professional following as Nikon or Canon ... Olympus is a much smaller company ... but they maintained their professional constituency from that point onwards. The E-1 and E-3 were designed for that professional constituency, just like the E-5 has been.
I'm very pleased that they left a good, solid, well thought out body design like the E-3 alone for the most part (modulo the addition of a larger, better LCD and the amount of control rearrangement required to fit it) and concentrated on updating the sensor and the image data and image processing systems. And they provided forwards and backwards compatibility for batteries, grips, remotes, tripod adapters, and everything else. That is sensible development in my book.
