Q: What can you tell us about the future "PEN Pro" you mentioned in your presentation?
A: We see the mirrorless system as the future of digital photography. In 5-10 years reflex cameras will be a niche or will not be there at all. So we believe that PEN in the long run will also be in the professional market – but that will take maybe 2-3 years. In 2011 you will see more PEN products and more lenses (beyond what was discussed in the presentation).
From this interview http://www.megapixel.co.il/english/archive/14631