Hey, and these features have to be worth something:
Alongside the Q, Pentax has announced a series of lenses, which will become available in the coming months. In addition to the 47mm equiv. '01 Standard Prime' there will be the '02 Standard Zoom.' This $299 28-83mm equivalent F2.8-4.5 lens will, like the Standard Prime, offer a built-in ND filter and lens shutter, allowing flash sync all the way up to 1/2000th of a second.
In addition to these relatively high-end lenses, Pentax will offer three other lens options that highlight the camera's youthful, creative potential, as well as its enthusiast appeal. The manual focus '03 FishEye' offers a 160° field of view and a fixed F5.6 aperture. Meanwhile, the 35mm equiv. '04 Toy Lens Wide' and 100mm equiv. '05 Toy Lens Telephoto' are fixed aperture, manual focus lenses designed to recreate the look of cheaply-made film cameras such as the Diana. Each will cost under $100.