I found this on the Digital Photography Review Micro Four Thirds Talk Forum

Panny 12-35mm available EPP $975+tax, Facebook $1040+tax!!!: Micro Four Thirds Talk Forum: Digital Photography Review

The EPP (Employee Purchase Program) is $975 + tax - I don't know about this, it must be for Panasonic Employees.

The Facebook Friend / VIP Account Price is - $1040 + tax

You start on Facebook, then you go here: https://www.facebook.com/Panasonic/app_105475726180994

Then you "Like" Panasonic

At the top of the Panasonic page there is a link to "the VIP Store"

Sign up for a Panasonic account and after you log in to your new account

Go to Lumix Lenses under Cameras & Camcorders - Near the top of the page you will find:

Panasonic H-HS12035 - NEW! LUMIX G X VARIO 12-35mm / F2.8 ASPH. Lens - Overview

Click on Pre-Order and the price should come up as $1,039.99

You can estimate your Sales Tax by putting in your Zip Code

I have not placed an order yet so I don't know what the shipping charges are - if you order please let us know...