Me too, but it's unlikely we're the target market. They're almost certainly after people who want interchangeable lenses, but think the G1 is "too big." (Or don't like the "faux hump," which would include a number of people on this forum!)
I can't see this form factor working in an interchangeable-lens camera -- can you imagine somebody trying to follow his/her kid's soccer game through a 45-200 lens while holding the thing at arm's length from the face? -- but I already see people doing crazier things with cameras. You know how you attend an arena concert or sports event and you see thousands of little flashes popping off in the stands? What do you suppose they think they're doing? (I know, many of them just don't know how to disable the flash, but...)