Because, to me, that shameless plug comes across as a big insult. It is an insult and we should all be insulted, IMO, at such a low level of marketing. She taljs abou tthe materials used and that it's 20% cheaper then the M9 anf so on.
This is the society in which we are living. Everything for a buck.
I've seen my share of particularly bitter media injustice. And in my PJ work, this is something I'm working on, telling the truth. As a PJ, if I start talking about my equipment what does this tell you? Probably that I'm not a serious PJ. Of course, I love to fondle my Leicas and I indulge in doing it. But that's on forums. In the real life, in my exhibitions, when talking to people and editors and other photographers, I always remain silent about my equipment. I'm so silent about it that random people who want to talk about equipment think that I have no clue. They start teaching me about aperture and ISO control... I am probably the worst person to talk about equipment in person. I get caught by a feeling of silliness. Conversations like "the summilux asph is so sharp compared to the pre-asph bokeh king, and the micro-contrast Leica glow..." just doesn't sound right. In fact, this is where you separate the pros from the amateurs.
And thus article was clearly aimed to the soccer-mom's husbands out there. The "walkabout" crowd with a starbuck coffee in one hand.
I agree, it's all good as long as one clearly sees what it's about.
I am a die-hard Leicaphile but I stay silent about my equipment. It is completely irrelevant. In forums, ok. But in a newspaper? I will go as far as to believe that it's a text sent by Leica's marketing dept. No respectable PJ would write such a text by him/herself. Not in a newspaper.
Ok, let's all love our Leicas now. I'll go print some 20x24s on my focomat IIc.