It's not important if it's bigger or smaller, more or less advanced, better or worse than the Fuji. Those in the target group will probably be more than happy to get a camera where one does not need to worry about changing lenses. Actually, this is more of a competitor for the Lunar, at less than half price, with the red dot, made by Leica, inside and out. And again; no worry about lenses. The one that's available is glued to the camera.
In my younger days, I worked in shipping and receiving at a local camera store. I was about 19 or so. However, on occasion I would get trapped behind the retail sales counter.
More recently when I agreed to assist a friend of mine who owned a much larger store (he needed someone to revamp and manage his internet department) the same thing would happen: sometimes I'd get pulled behind the retail counter.
This was usually around holiday season, where the typical customer was making their 'once in five years or more' trip to a camera store. Let's just say these customers are not up on the latest industry trends, and generally are not particularly savvy about photography in general, but many of them have no shortage of spending money and are brand conscious. The odds that any of these shoppers visit camera forums online is virtually nil.
If such a customer were to narrow a decision down to one interchangeable lens model or another vs. the XV, I can pretty much guarantee the perception of such a customer is that interchangeable lenses make a camera more 'professional' and that would be perceived as a positive. Whether they actually purchase multiple lenses and change them is another matter altogether! It would actually be somewhat of a bragging point: "Look at my new camera, I can even change the lens!"
I feel for those who work in a Leica dealer/boutique who have to serve these newbie customers. It's not an easy job...it would be far easier in a Leica store, where there are no other brands to showcase.