If anyone thinks Leica is not after market share than your very sadly mistaken. Shareholders want profit. Sony is selling everything they make. Sure a few mistakes along the way but I'll stick with a company that keeps giving me these options and keeps adding lenses to there line to grow it. These are products that I can afford not second mortgage my home.
If Sony is selling everything they make, why are there so many
new Sony RX1r cameras available? Never mind A7, A7r, etc?
Leica is the only camera company currently operating at its production capacity, and it is privately held... no public shareholders... with the highest profits currently in the industry. They're not really going for market share; they're expanding and opening markets for Leica products with new products. Not the same thing at all. They're playing a smart game, where Sony is just replacing their own products, over and over again, on too short a cycle.
This is why the Sony strategy ultimately fails. Most buyers don't want to be told ten months later that their state of the art joy is now yesterday's junk. I'm sure I don't. And to appeal to repurchasers enough to get them to open their wallets, Sony has to do something wackily over the top on every cycle with no real time for proper development.
They've seemingly really sold you and many others on this damaged product strategy. Sony's profitability has been in the toilet for several years. How long do you think they can keep it up at this rate?
G