So let me get this straight. A company planned for selling lets say xxx units they sell xxxxx units and somehow that is mis managing? I don't know what you know about business, But it is impossible to scale to 10-100x production overnight. What you are asking/expecting is kinda ridiculous. The only thing that was mis managed at best was communication, but even that would not satisfy the members on this forum is my thought.
As to your other comment, people will buy phase which is 3x the price because they don't like to see handmade in Sweden?
Hi,
First a clarification: you understood that people will buy phase one because the X1D-50c is hand made in Sweden and they will not like it because of it.
That is not the point: the point is the people that are from the west and are prestige buyers (the ones that will buy the X1D-50c because is build by Swedish hands) are likely to but Phase One. I don't know if it was here on in Lula that someone mentioned that he was not willing to go to a place where the people that buy DSLRs are and get in line with them. Asian buyers will love the built in Sweeden but the underscore in
hand-made means that production is not easily scalable. Have you seen the video with part of the production of the X1D? is very manual. It's not like you assemble some modules, test and done.
This implies[1] that the CEO was not aware that he had a winner on the X1D and was expecting it to be a very successful
boutique product, not a game changer.
General clarification: The CEO was great, he needed a COO and someone to tell him, this is going to go out as pancakes if we are able to produce enough. We should go modular design, even if it means outsourcing modules and final assembly and test in Sweeden.
Being a CEO is a very difficult work[2], I get that, but yes, being unable to ship any product during a long period of time seems to be an opportunity lost (the Fuji is almost out). Please notice that the person that they selected is a production and software expert and he was able to have production and expansion running at the same time, just like the great COOs do.
Best regards,
-- Notes --
[1] It could be that he knew but Hasselblad financial condition did not allow a modular design.
[2] And in terms of responsability, not execvution, it includes gauging the demand of a product. If it becomes to high, that is great but I expect that you will continue to ship product at the programed pace as you expand capabilities.