A good number of us full time pros not only still use film but in my case, use more than ever. I just did two magazine shoots using large format in the past month and have another lined up at the end of this month. I think price of film is pretty much spot on if not a little low for the times we are in and considering inflation.
Ebony is closing up shop because the owner / founder wants to retire and does not want the same thing to happen to his company's brand as did Deardorff, better to retire the brand on a good note ratter than watch it flop under new ownership. The brand has also seen more pressure from other excellent brands like Chamonix which is currently my 4x5 system of choice and simply an amazing value.
Then you have brilliant 25 year old engineering visionaries like
Alessandro Gibellini that unlike the old brands, is taking LF into the 21st century in style. I am having him build me a custom camera and it will be fantastic.
Life is too short to not fully enjoy your hobby / career behind the camera...and it is sure as heck is too short to just settle for digital.