KR's site cracks me up on many levels. It is completely simplified, no fancy CMS, all flat HTML files, massively interlinked, many pages outdated. However, his site has been around since the late 90's, and in Google's eyes, it's the authority on all things photography. I challenge you to search for any mainstream Nikon-related body, lens, accessory and not find KR's site in the Top 3. He was the early adopter to embrace the internet to take his opinions and share them with the world.
This said, he pulls a massive amount of affiliate revenue through B&H, Adorama, etc. Word on the affiliate marketing street is that he pulls 7 figures in revenue / month with B&H, which (assuming he's in the 4-5% tier) will make him between $40-50k a month off B&H alone. Add Ritz, Adorama, and whatever other program he's pushing (plus the Adsense clicks off his 100k+ uniques a day) and you have yourself a serious bidness.
If I was him, I'd preach my opinions too. There is plenty of suckers to listen to him closely and follow his buying advice. How is it really misleading if all you do is post personal opinions on the matter? It is up to everyone browsing a web site, a magazine, seeing a commercial, to determine whether or not you believe what is being presented. If you know better (like many of us do in regards to his "tests"), then you dismiss the drivel.
He's a successful business man, and I applaud him for it. If you're on top, you're going to have many people disagreeing with your business antics. KR ain't going anywhere.
This said, he pulls a massive amount of affiliate revenue through B&H, Adorama, etc. Word on the affiliate marketing street is that he pulls 7 figures in revenue / month with B&H, which (assuming he's in the 4-5% tier) will make him between $40-50k a month off B&H alone. Add Ritz, Adorama, and whatever other program he's pushing (plus the Adsense clicks off his 100k+ uniques a day) and you have yourself a serious bidness.
If I was him, I'd preach my opinions too. There is plenty of suckers to listen to him closely and follow his buying advice. How is it really misleading if all you do is post personal opinions on the matter? It is up to everyone browsing a web site, a magazine, seeing a commercial, to determine whether or not you believe what is being presented. If you know better (like many of us do in regards to his "tests"), then you dismiss the drivel.
He's a successful business man, and I applaud him for it. If you're on top, you're going to have many people disagreeing with your business antics. KR ain't going anywhere.
