(I’m probably gonna get flamed for all this blasphemy so I’d like to apologize in advance to anyone I offend. This is just an opinion expressed on a wonderfully open forum of discussion and debate.)
When you take the lofty price out of the equation, I, like many, feel the XV is a pretty good camera. After all, it appears to have a very sharp zoom lens coupled with a very good sensor that could offer some very good hi ISO performance (which could make up for the disappointing slowness of the lens) in an equally appropriate and well-constructed body. (The camera weights in at a 1.5 pounds so it's certainly a beefy one, which also supports the quality lens theory.)
I also feel that Leica was probably right in erring on making the lens a little slower to maintain a more compact size while retaining superb optical quality. A smaller lens profile no doubt helps the camera, who’s body it is definitely modeled after, namely it's more traditionally svelte M big brother, from appearing too out of proportion or lop-sided.
The main debate on this thread and others appears to be…just who is this for?
Pro’s and advanced amateurs looking for a good second camera? Nah. They’ve already voiced their opinion. And while many have pointed out the image IQ while certainly Leica worthy (sharp and bokeh-able) while some may, indeed, buy one for themselves, I gather the rest will most likely pass. For they’ve already concluded that the lens, regardless of how sharp and contrast it is, will be still too slow in far too many situations they foresee, which, even with the sensor's potential to make up for the slowness with what appears to be very good high ISO performance may still result in too many blurred shots if a tripod isn’t readily available.
Okay, then, what about the busy albeit ‘knowledgeable’ amateur who knows about shutter speed and aperture relationships who doesn't lurk on websites like these nor has the time or wherewithal to pore over multi-page reviews but is looking for a good, solid camera as Jono suggested? Some may take the plunge. But honestly I'm not so sure about them either. If they DO know about shutter speed and aperture they may conclude after some minimal thought that despite how cool the Leica name is, for $2850 there are other cameras out there (with equally fine names) that you can also minimally fiddle with and aim that will produce equally fine images (if not better) for less. Including the Sony RX1 which I will argue is, indeed, competition considering the price point here since it's an equally viable proposition for someone's money for and offers full frame capability and an almost universally applauded seriously faster, sharper, bona-fide (albeit fixed) Zeiss lens at one of the most popular focal lengths. (Of course, for some, Sony may be out because that is gaudy new money while Leica is classic old money. Flashy, but not refined. Sorta like Tesla vs Bentley.)
For me, there is strong evidence that the camera just may be, as one poster suggested, a wealthy ornament to hang around someone’s neck.
Who you might ask?
A successful specialist physician? Possibly. But they tend to scrutinize equipment. They might get a better piece of camera with better specs. Or hold out for an M.
A wall-street investment banker or successful props trader? Perhaps. When they get their bonus checks they do tend to go on little shopping sprees.
The likes of Kim Kardashian (who could have used the camera in the delivery room last night)? Maybe. But unless the XV came in pink, probably not. (But she may reconsider when the Michael Kors edition comes out.)
Ahhhhh...but how about her ex-husband, basketball star Kris Humphries or her little sister’s husband, Scott?
DING-DING-DING-DING-DING-DING-DING!!!!!!!
Yep. These are the guys I think who are MOSTLY the target for the X Vario: wealthy folks who probably already have a camera like a bulky Nikon DSLR they thought they wanted but have been feeling lately like it’s always hanging like an albatross around their necks who are open to something smaller, lighter and very prestigious. I imagine these guys out and about in NYC’s So-Ho (or wherever Leica boutiques are) popping in and out of the shops when suddenly they see the Leica flag hanging from a building and decide to check it out. Because, it’s something they’ve always been curious about but have never really gone into a B&H or Jessops or whatever. They’ll enter the smallish showroom, take in the Leica Kool Aid while poring over the various models and concluding that the D-Lux 6 is too small (although maybe right for a spouse or GF) and the X2, too limiting (with its fixed lens) and that the ME, M240 and Monochrom are..well..”Hooooo”…a little beyond their photographic needs at the present (although perhaps something to aspire to) they spot the new X Vario. A Leica. A real Leica. And, better yet, a Leica that’s juuuuuuuuuuuust right. Something they may or may not use on every occaision but something that affirms their success in life (to others). Something people will instantly recognize and approve that gives them cred, like their Phillipe Patek watches or Armani Collezioni clothing. Something that will impress their friends and associates on their next encounter when conversation openers arise like “Hey [Kris or Scott]…new camera? “…or (with, perhaps, their more knowledgeable photographic friends), “Wow, [Kris or Scott]! Is that a Leica? Cool!”). The bottom line is having a respectable camera with great OOC jpgs that don't always need further fussing other than deciding what size prints to make them.
My guess is Leica feels there are enough of these types out there to make this camera a reasonable success. After all they’ve got the brand cache that beats all others for a nice addition to any ‘crib’.
For the most part, these guys will set it on “A” and “A” and let the camera do the rest to capture splendidly well-exposed, sharp images on a sunny veranda, the golf course or a lazy afternoon party with friends under a bimini on the yacht they chartered (not realizing that the physics behind smaller apertures and image formation may have more to do with the sharp results than the painstakingly made and assembled glass). When they take the camera indoors they’ll still be happy with when the flash is used (and they’ll dismiss the blurry orange shots when it isn’t).
Will they use Adobe’s Lightroom that comes with it? I don’t think so. While some of these guys MAY dabble in RAW I see them mostly as Apple iPhoto types or maybe even Adobe Photoshop elements types. Just not Lightroom types (at least not initially, even though it comes with it (again I think Leica’s decision to provide this is more to add to the Leica cache than actually be used by the core target. But should photography really grab their soul like so many here and elsewhere at least they'll have one of the best pieces of software ever developed to get the most out of it as painlessly as possible). Although I really suspect these are the types who take SD cards out the camera and bring it into the neighborhood drug store or camera shop for processing.
Yep the X Vario is definitely a piece of bling, albeit highly functional and high quality photographic bling. As for my evidence? I would like to present exhibit A below:
Yes. The X Vario’s leather case. Which, unlike, practically EVERY other case on the planet, has a special, stitched cutout for the Leica name to be seen.
If the X Vario isn't meant for the conspicuous consumption-conscious then who?