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http://www.hasselblad.se/promotions/countdown.aspx
This is in "Promotions" section. So it could be some "free stuff" promotion when you buy a digital back.
Good things come to those who wait;-)
All of the articles in the so-called "promotions" section are promoting recent or new product launches ... not deals or free stuff.
Hasselblad is normally very tight lipped about new stuff ... no one had a clue that the CFV/39 was coming until it was suddenly here and available. I suspect they pre-announced the H4D/60 and attendant "Trade-In Program" because they were late to market while developing the H4D with the new focusing system, and needed to keep current customers from jumping ship.
I doubt it will be anything to do with the V series since this kind of "wait-and-see" promotion is also designed to keep people from doing something else ... and the V people tend to already have their system and are a "captive" audience.
Don't think it'll be a digital X-Pan. Nothing, including the lenses, are offered anymore. The issues with digital on something that wide, plus the narrow demand in the market place makes it unlikely.
IMHO, the one thing they could do right now to shake things up in the MFD world is launch a dual shutter H4D body ... both focal plane and leaf shutter capable using existing H/C lenses. I wouldn't think that to be too hard to accomplish. This would be my best guess ... or maybe my "best wish" ...
If it is a S2 form factor body as suggested by others in this thread, especially if it took the H/C lenses and offered dual shutter capabilities, then the Leica S2 is dead as a possibility to me. Since I already have all the lenses, I'd buy a smaller H mount digital body in a New York nano second. Even the remotest possibility that this could be what is coming in 23 days would keep me from buying a S2.
Hasselblad already has all the real world handling aspects missing in the S2 ... like button controlled in-viewfinder compensation, superb flash control, and the new off-center AF system no one else has ... put that in a smaller S2 type body with 1600 ISO that uses the HC lenses, and I could also get rid of most all my 35mm DSLR gear. Yummy ... a H/C 100/2.2 on a 35mm sized body.
Wishful thinking ... sigh. We'll just have to wait and see. However, I am not buying ANYTHING until I see what the heck this might be.
-Marc