But, Hartje tells BJP that his company is continuing the production of the Hy6. “When a camera such as this one comes onto the market, you have to look at the feedback and often redesign parts of it depending on that feedback,” he says. “Nobody took care of that in the past. When we decided that we would continue to produce the Hy6, we made an analysis of the camera body to see what we could change. Now, I’m convinced that the product is excellent and still has a chance as a hybrid camera.”
The Hy6 can accept both digital and analog backs from a wide variety of manufacturers – such as Sinar, Leaf and others.
The new Hy6 as redesigned by DHW Fototechnik looks like its predecessor and provides the same quality of images, but, says Hartje, “we’ve changed what’s inside. And, we have stock, so there is no waiting list – we know how many pieces we can sell each year and produce them accordingly.”
One year on, DHW Fototechnik is thriving. “At Photokina, we’ve received a lot of orders, more than expected – which shows that we were right in our decision to continue production.” However, the company still needs to gain a profile equivalent to that of its predecessor. Franke & Heidecke had a long history of involvement with photography, and while DHW Fototechnik is, on paper, Franke & Heidecke, it still needs to reach the end users – which it intends to do mostly by itself.