But the camera, which can use all Pentax 645 legacy film lenses and, with the help of an adapter, 67 lenses, has not shipped in the U.S. or even Europe yet due to overwhelming demand (and a limited supply) in Japan. We met with Ned Bunnell president of Pentax USA, during photokina on Thursday to find out what the deal was.
"We're going to start to bring the 645D into the States in late November or early December but that's based on availability," he told us. "We're still fighting fairly significant back orders in Japan."
Bunnell added that the camera will be on display at the PDN-sponsored PhotoPlus Expo show in New York City next month but he couldn't guarantee there will be more than one working model on the show floor. (If there is only one 645D, Bunnell could be the most popular man at the Jacob Javits Center.)
"PhotoPlus is where we'll make our splash," he said, while noting that when the camera does come into the U.S., Pentax will be offering one-on-one support to 645D customers.
"What we're saying is, if a photographer buys this camera, we will provide that photographer with direct contact to one of our support staff in Golden, Co. It's different from if you bought one of our traditional cameras in the past when you got a support group. In this case, you'll have a name." Pentax plans to officially announce this new 645D support plan at PhotoPlus Expo.
Bunnell was pleased with the news this week that Hasselblad would also release a sub-$10,000 medium format camera, the 31MP H4D-31. "That was validation that medium-format can be made affordable at a fairly attractive price."