The GetDPI Photography Forum

Great to see you here. Join our insightful photographic forum today and start tapping into a huge wealth of photographic knowledge. Completing our simple registration process will allow you to gain access to exclusive content, add your own topics and posts, share your work and connect with other members through your own private inbox! And don’t forget to say hi!

How does one become a fashion photographer?

dick

New member
If you already have experience shooting people with cloths on, I would have thought you were nearly there.

Are there any clothes designers in your area? or catalog publishers?

Most retailers of most products can get photographs from their suppliers.

In this e-world a manufacturer from anywhere could send you some clothes and e-attend the shoot?

I would have thought that Florida would be a good place to find models... I think one technique is to get a portfolio by doing try-out shots of potential models.

Do you attend all the fashion shows in the area?

Do you have all the studio lighting kit you will need?

Do you do portraiture?

I have no experience of fashion photography, but there are designers in the area, and I live within 10 miles of the world's best known theater town, and my wife has a dance school, so there is potential... and I am thinking of photography for hairdressers - there are more hairdressers than fashion designers.
 

fotografz

Well-known member
The question is simple, answer is not.

Not many fashion shooters here on this forum. I am not one, but have dealt with fashion shooters in past as an art director.

I'd suggest selecting some that you admire and directly contacting them ... but be persistent as it is a very competitive field and some shooters don't relish encouraging even more competition. Don't be afraid to go right to the top ... those shooters are often more secure in their pecking order ... years ago, a friend of mine contacted Richard Avedon, and Mr. Avedon replied with advice. In fact my pal kept a running correspondence with him for some time.

-Marc
 

dick

New member
Of course the main problem is to find paying customers... but you have to start somewhere. My wife teaches ballet tap and gymnastics, and she has what it takes to run a modelling course.

You could look for Colleges or universities with theatrical or other suitable faculties.
 

fotografz

Well-known member
One way to get your feet wet in the fashion photography world is to do comp sheets for models. This will introduce you to working with talent, and how to work with fabric and style. Many of the talent already have decent wardrobes, and know make-up artists whom they work with. Then you work with them to develop ideas and have a chance to demo your creative prowess, or find out if you have what it takes.

The way to do this is to contact Modeling Agencies and offer your photographic services to shoot emerging or new talent. You will need some samples to establish credibility ... but you'll need samples no matter what anyway. Going through the Talent Agencies keeps it more legitimate for the models themselves rather than some pervert with a camera looking to score.

The pay for comp sheet work is usually poor or non-existant, but you can trade your work for a credit on the comp sheet ... which is what art directors see when casting ... and art directors are the ones hiring the photographers. You can also trade their modeling talents so you can do any creative notion you may have that goes beyond typical comp sheet work.

Good luck,

-Marc
 

Guy Mancuso

Administrator, Instructor
I did fashion for a long time. Actually how I meet my wife as a booking agent. I still do some but basically got out since very little money in it given this market. Honestly if you have no clue how than better off not. Just going to spin your wheels. If your young and a lot of energy and willing to work below the market you can get in on some limited basis until you have a REAL book. Without a book it is really tough. There a dime a dozen out there.
 

djonesii

Workshop Member
I did fashion for a long time. Actually how I meet my wife as a booking agent. I still do some but basically got out since very little money in it given this market. Honestly if you have no clue how than better off not. Just going to spin your wheels. If your young and a lot of energy and willing to work below the market you can get in on some limited basis until you have a REAL book. Without a book it is really tough. There a dime a dozen out there.

Have a real good day job, be independently wealthy, or be willing to eat rice and beans for quite a while. Reality is in all but a few towns, there is no fashion industry that will support you and a family. In the towns where there is that much industry, the market is saturated. As near as i can tell it is a cut throat business with very high barriers to entry.

Now, get a camera, find some models and go start shooting ....

Oh, as a second thought why ask this on a mostly landscape forum?

Dave
 

jlm

Workshop Member
get a job as an assistant or intern with somebody you admire. no better way to learn, and even working for free beats paying tuition somewhere
 

Graham Mitchell

New member
Be prepared to make nothing for 5 years, and there are only about 5 cities in the world you can be based in. Given the amount of work and talent required to get anywhere, I'd recommend acting as more likely to work out for most people as a career choice.
 

elitegroup

New member
I support what fotografz said.

(Below is a quote from photographer Fiona Q)

Start by model testing for reputable agencies then submitting work to magazines - this leads to commissioned editorial work, lookbooks and finally campaigns.

If you have friends that are modeling photograph them - keep it simple and beautiful. Go online and look at the tests that the big agencies like IMG, Elite and Viva are doing for their new faces.

Once you have a selection of quality shots make a pdf or a jpg no bigger than 2meg with your details on it and email it to the agencies then call and see if you can get a meeting with your print portfolio. Start with the smaller agencies if this seems intimidating.

You are likely to be testing for free for quite a while until you build a relationship with the booker and they know they will get what they need from you.

Be persistent it can take a while sometimes :toocool:

also check out 'Fashion Photography 101' by Melissa Rodwell http://www.fashionphotographyblog.com/2009/10/fashion-photography-101/
 

dick

New member
I think that the trick to earning a living as a photographer is to find an untapped market, not an over-subscribed one.
 

Mike M

New member
This might be a troll post because it pops up in google at like 4-5 other sites with the same question.

The people with the best insight would most certainly be trashed by the commentariat...only thing I've gotta say is that there is a high and low culture and everything in between. It's possible to gauge where somebody is in the Pyramid by assessing where his heart lies. Is his heart with the girls, the boys, the clothes, the styling, the location ....or the signs and the symbols.

"Signs and symbols rule the world, not words nor laws" Confuscious
 

kuau

Workshop Member
:deadhorse:
Marc you are to funny...
When I was 18 and just graduated HS I wanted to become the next Irving Penn, So I enrolled at Brooks Institute in Santa Barbara back in 1981 and dropped out dater 16 months and moved to NYC and became an assistant, I still believe to this day this is the best route to go, move to NYC, become an assistant and forget about the shooting, becoming a successful fashion photographer is all about your personality, if you are not a excellent people person forget about it. I don't care how great your portfolio is, at the end of the day it's who you know and who likes you, Most images taken today any photographer who has any clue at all can take the images, thats the easy part, the hard part is dealing with the people and getting them to bring you into there circle.

I lasted 2 years in NYC and I realized I didn't have the personality to be successful at fashion so I gave up on my dream as painful as it was.

Steven

The question is simple, answer is not.

Not many fashion shooters here on this forum. I am not one, but have dealt with fashion shooters in past as an art director.

I'd suggest selecting some that you admire and directly contacting them ... but be persistent as it is a very competitive field and some shooters don't relish encouraging even more competition. Don't be afraid to go right to the top ... those shooters are often more secure in their pecking order ... years ago, a friend of mine contacted Richard Avedon, and Mr. Avedon replied with advice. In fact my pal kept a running correspondence with him for some time.

-Marc
 

fotografz

Well-known member
A Lot of answers here are predicated on becoming a "top Fashion shooter" for Vogue or Chanel where you need to be part of the "cult of personality".

Fact is, there is a whole editorial and commercial substructure of fashion photography. Who do you think shoots all those catalog shots? Or those fashion spreads for localized high-end magazines? Or for smaller regional or local designers?

Fashion work can be part of, or all of, a working photographers bag. I have a pal in FL that shoots fashion for a local wedding gown distributor and makes a decent dollar doing it. There are two fashion shooters based here in Detroit (not exactly the fashion capital of the world : -) ... and both have done just fine for years.

Not everything is top drawer ... not everyone is an Irving Penn or Richard Avedon.

-Marc
 

jlm

Workshop Member
funny, but I live and work in NYC, a place over-filled with photographers

Happen to have built a staircase (my main job) for a very famous fashion photographer, found him personally to be an intolerable a-hole. Later met another famous NY photographer, shoots covers for a big time nature mag, he too was a bit overbearing. Asked him if he knew the other guy: "Oh, yeah, what an a-hole!, but he is the best!"

Also met a woman studio photographer (sold her my Sinar 4x5, she needed another one), extremely talented, shot table top work for Tiffany, etc. Assisted her (for my education) for a few shoots. Unbelievable attention to detail. That alone was a huge learning experience. Talk about a pressure cooker experience, and this was pre-digital.
 

fotografz

Well-known member
funny, but I live and work in NYC, a place over-filled with photographers

Happen to have built a staircase (my main job) for a very famous fashion photographer, found him personally to be an intolerable a-hole. Later met another famous NY photographer, shoots covers for a big time nature mag, he too was a bit overbearing. Asked him if he knew the other guy: "Oh, yeah, what an a-hole!, but he is the best!"

Also met a woman studio photographer (sold her my Sinar 4x5, she needed another one), extremely talented, shot table top work for Tiffany, etc. Assisted her (for my education) for a few shoots. Unbelievable attention to detail. That alone was a huge learning experience. Talk about a pressure cooker experience, and this was pre-digital.
That's funny ... I was just talking to a close friend that attended an opening of a very well known fashion designer ... and he was struck by what a self-centered a-hole he seemed to be, with a big entourage following him everywhere.

Over the years as an Art Director and Executive Creative Director, I had a lot of contact with "famous" creative decision makers ... film makers, still shooters, writers, designers, movie stars and all that.

Some were nice, but most were very ego driven ... which after surviving some years in the dog-eat-dog world of advertising, I came to better understand.

There are thousands of assaults on the vision and integrity of these top creative people. The Ducks try to nibble every idea to shreds. The more subjective the endeavor, the more Ducks that gang up on it. The people that consistently make new ideas successfully, are often iron-minded in their own self belief, and shield themselves from the constant assault of the more compromise minded.

Frankly, IMO, we need more a-holes and less ducks.

-Marc
 

kuau

Workshop Member
Just wanted to add, when I was assisting while living in NYC back in the early 80, The photographer I was working for shot mostly for Conde Nast Publications, Vogue, Self Magazine, and lots of modern brides, the funniest part about the whole process is when I use to go drop off the chromes at Conde Nast, I would sometimes hang around and watch the fashion editor and assistant editor go through the images on the light table, Talk about subjective process, if you were a lower down employee and didn't automatically go with what the editor said, you were history.
The business at least back in the 80's was all politics. Yet... If you have an S2 that may at least get you in the door.
 
Top