I would not expect that to change. Not going to get into details here but talking to dealers and Phase themselves they enjoying very high sales numbers on the IQ and have already surpassed there projected numbers. That will not bring prices down. So no matter what we think is expensive if sales are acting more like these things are sale bargains and having large sales that are going with them than I guess the price is correct for the market. Yea i know does not make it cheaper for us the end users and does not give us any bargain pricing. In the end though we will benefit from a company that keeps moving forward and bringing us new product which they have a lot on there roadmaps. You always want to invest in a healthy financial company. So yes there is some good news in all of this. Obviously Phase can use a new body and more lenses so this gives them the revenue to push forward on all of that. I know that sounds like a marketing tool but not meant to be. It's just reality
I think you hit the point Guy. Those are the market price and there is a demand and everybody is cuying.
I understand the MF manufacturers. They had to go chasing the largest format film resolution and I will never complain about more megapixels on the plate. We all benefit from it.
I'm not sure all the chain involved is at the level expected for making those backs really workflow-fast but it will be the case very soon we know it.
As a working tool, it is totally overpriced. Don't get me wrong, for a pro structure it's okay. It's overpriced in the context of what the clients-market needs evolve. I pointed the Arri example because it is unbeleivable that a high-end back is priced the same as the Arri body when we all know that the relation investment-incomes is largely in favor of the Red or Arri kind of gear. If I'm talking about those in the context of MF stills is not a mistake. For most of us it is now part of the equation.
Now, if MF manufacturers are earning money with those backs, and they need incomes, it is a good news, whatever are the target, hobbyists, pros, collectors etc...We want them to be part of the game.
But soon or later, they will have to bring on the table something more than megapixel and top still quality at top price.