</begin rant>
Personally, I think the world of MF has entered a period of change - hopefully that sees an end to the ridiculous 'reassuringly expensive' model of pricing we've seen over the last decade. Well-heeled amateurs (WHAs) and high-end shooters have no doubt always been able to justify $50k for a bloody camera, but I would never see any tangible return on an investment of that scale - and my principle reason for investing in new equipment is that it makes me more money than my current gear (not very romantic I know). If it won't then I'm afraid I have to pass.
Unlike shooting large format film, where basically anyone with a few $k spare could access (close to) the ultimate in image quality, the situation today is so polarised between those buyers I've just mentioned that photographers in the middle get squeezed out. Bitter? No, its an economic reality that has to be dealt with just like any other (my next rant is going to be on the price of dairy). Melancholy? Yes - it's a real shame that I (and I'm sure many others) haven't been able to access the ultimate in digital image quality as easily (economically) as was once possible when shooting LF film. No matter how many folks come on here and reiterate the 'reassuringly expensive' mantra that seems to accompany any discussion of price/value of these things, I refuse to believe that the price point of this technology is reasonably or rationally positioned for the long term good of this sector of the industry.
Companies may have gotten away with the 'reassuringly expensive' economic model for a decade, but a new generation of High Megapixel Count / High Image Quality DSLRs will not only kill off the low-end MFDB sector (<40MP) but it will push a lot of the WHAs away from MF (not all, but most), meaning that manufacturers will have no choice but to look elsewhere, and that means selling to drooling, wild-eyed, rabid animals like me. Unfortunately for them, I'm not going to pee my pants at all the marketing BS that accompanies the launch of any new 'most-megapixels-in-the-universe' type device. So if they want my business, they're gonna have to pitch the price for the world as it is now, not how it was a decade ago. In addition, if Leica introduce a medium format CMOS sensor - as looks likely - then overnight CCDs become yesterday's technology. Still capable of producing great images, and still useful in many industrial sectors - but if there's a high image quality MF capture device that offers 80MP, true live view and noise-free high ISO 3200, well, many will drop their current DB quicker than a bishop fleeing from a raided brothel (which is when I might be in a position to buy one - way to go Leica!)
The present 'reassuringly expensive' model of MFDB pricing has been like the 'Emperor's New Clothes' with bells on for way too long. I am actually speechless when people who are going to see no ROI sound almost proud to have dropped the price of a house on one of these things to take their holiday snaps with. I also dislike the fact that any criticism of price is always shouted down by (A) WHAs who feel they have to defend their ludicrous indulgence and (B) those who sell the things to (A). As I see an increasing number of IQ backs languishing in the 'for sale' section of this and other websites, soon to be shifted to dealers as trade-ins since everyone is spending their $$ on the D800/E, I can already sense the winds of change a comin' - hopefully by this time next year they'll be hurricane force.
Well, whaddyaknow - just as I was wrapping this up, along comes this:
Hasselblad price slash
</end rant>
</begin irreverent fun>
Lets see what value DB manufacturers have given us over the years in terms of price per pixel:
Right, its 1998 and I've just bought the first Phase One DB available - a 6MP Lightphase for $22900 - that's 0.38 cents per pixel.
Ok, fast forward to 2012, and lets have a look at the IQ180 - 80MP for $48000 - that's 0.06 cents per pixel.
So, for MFDBs the price per pixel now is 6x less than it was 14 years ago.
Right, jump in the DeLorean again and lets go back to 1999 and buy the first 'affordable' 35mm DSLR a Nikon D1 with 2.7MP for $5580 - which equates to 0.21 cents per pixel
Again, fast forward to 2012, and lets have a look at the Nikon D800/E - 36MP for $3000 - that's 0.008 cents per pixel
So, for DSLRs the price per pixel now is 26x less than it was 14 years ago.
6x vs 26x - yeah, kinda makes you wish there was a bit more competition in DB manufacturing doesn't it? If the Price per pixel for a MFDB had come down 26x, the IQ180 should be available for $12k - a much more economically realistic and viable proposition IMO, and exactly the price point where it should be pitched, remembering of course that it's just a capture device - you still gotta add bodies, lenses etc. to it.
</end irreverent fun>
Right I'm off to lie down in a darkened room...I've never been the same since my beloved Canucks lost to LA in the first round.