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Sorry the jetsons have more taste than this!But who IS the target audience, except for the Jetsons?
This effort is probably driven by:Perhaps Sony purchased the rights to use the Hassy name and marketing? Or was this effort driven by Hasselblad?
Thanks for stating this so succinctly Guy - a sad day indeed.I have been a Pro for 36 years and been shooting since I was 14 that's 41 years of looking up to the Hassy name and history. I also shot it for years during my film day. I'm simply sad to see this turn into something away from its roots. I watched many photo companies fold, merge, get buried in quick sand. This one actually hurts me to see this change. I always had a lot of respect for them and there brand. I hope this does not take away from there history of being a premier MF system and change them into a milking cow. I'm walking over to the bar 5 ft away and toast a shot to the Hassy I once knew. I never seen a thread of such MF shooters from all brands this disappointed before. We poke fun at each other maybe even defend our preferred brand but I think we all feel like I do if you been around this business a long time be it you shot it or not you looked up to it and no one can deny that. It's not the lunar per say its the milking of investors without any regard to Victor Hassleblad and what he created. Shame on them. I said my peace and I'll go take that shot now.
I really doubt it - I think HB is relegating itself to the toy league.Its possible now with the Hassy-Sony partnership that we could have a Sony Cmos Full Frame Medium Format Sensor in the future H6D ????
Thanks Stefan for seeing it is more than a relationship with Zeiss.Hasselblad was part of my photography career. I was a beginner when I first was involved with the 500 C and it was a hate-love connection. I truely disliked the the coupled lenses, but there was always something specific when touching a C, this haptics was telling you "I am serious- I will be your Partner making a real good image- I´m a bitch but when you treat me right you will love me ".
Nothing of that is in the new Camera. As Guy has already put it. The named corpse is there, but the spirit has gone. For all who love Photography yesterday was a day of headshaking and disbelief.
Sad.
Stefan
This definitely is the impression - I can see many jumping ship now - especially as the new Alpa will allow one to use V series lenses.Looking at that video its seems HB thinks this is their future rather than MF as the H5D only gets a fleeting mention.
Looking at that video its seems HB thinks this is their future rather than MF as the H5D only gets a fleeting mention.
Are you thinking that this is a plot by Sony to destroy one of their competitors--No, really it is cool, have some more sake.
Makes me think of what I read in a book of Asian mind games... and how the Japanese after Ronald Reagan's presidency invited him to Japan to make two lectures for a very mad high fee. The point made was that they were so influential so they could even buy Americas president. After second world war the Japanese continued the war on financial grounds... trade... selling goods...Perhaps Sony purchased the rights to use the Hassy name and marketing? Or was this effort driven by Hasselblad?
In that case better times might be ahead now that they have recently kicked them all out??On behalf of all Swedish photographers, please accept my apologies.
(It must be that Danish influence from Imacon.)
I think they need to fire some upper management first for that to happen... but probably they have done exactly what the current owners want. It must be painful to be one of the Hasselblad engineers and watch this happen...Their big mistake is that the prototypes don't look desirable. However they have a chance to change this. Luckily.
EVERY TIME IN HISTORY THAT A VISIONARY CEO ITS CHANGED BY BUSINESS MAN, THEY FORGET THE ROOTS OF THE BRAND...This effort is probably driven by:
- Ventizz Capital Fund IV/Vorndran Mannheims Capital, the owners of the Hasselblad brand who wants to make as much profit as possible after acquiring Hasselblad last year.
- Larry Hansen, the CEO and chairman of Hasselblad since 2009 who before that, for 16 years was the CEO of Zeiss' Asia Pacific operation, stationed in Japan and responsible for Zeiss relationship with Sony.
- Sony and Zeiss, who both will gain from this should the move become successful.
I don't know how many employees are left at Hasselblad's main office at Utvecklingsgatan or if there's any production left there, but from being located centrally in downtown Gothenburg with hundreds of employees, Hasselblad now rents space on the third floor of a rather nondescript industrial building at Lindholmen, north of Göta Elv.
Since the brand name is basically what's left of this great, old marque, I guess it's only a matter of time before Sony acquires it. They can still maintain a showroom in Gothenburg, claiming that it's a Swedish brand