I think you are reading way too much into this and falling hook, line and sinker for all the Alpa marketing hype!If Cambo, Arca Swiss and ALPA all hand select their lens then the question is who gets to select first or they all jump in at the same time?
To think that someone from Alpa goes to the Schneider factory, tests and hand selects the best of the 35XL's, leaving the not so good for Cambo,Arca and Linhof, then adding the integrated lens shade and rebranding to 36mm Switar's is just ridiculous.
Looking at Alpa's website, the Switar page even states it used the same optical system as the 35XL and has no mention of it being any different other than a larger hood/filter ring than the regular lens. I see no mention of selecting the "best" lenses.
Should a user of an Alpa mounted 35XL feel inadequate to a user of a Switar?