Here the first Cutomer Review...some of the best poetry I've read in a long time:
Reflecting on reflecting my individuality individually, June 13, 2013
As Hasselblad puts it, "choosing your grip and top plate material lets you reflect your individuality." This is extremely important to me. When everyone calls himself or herself a "photographer" and takes snapshots with their iphones and Rebels and little NEX cams, I carry around my HASSELBLAD LUNAR knowing better. In a crowd, I take it out in deliberate slow motion, turn it on, and allow it to start. In these few seconds alone, I reflect my individuality (which I believe comes from within me so it's "reflection" only metaphorically) on the others so brightly and powerfully that they are immediately stunned to silence. With the LUNAR they are forced to realize that their own photography is nothing but mass ant-like behavior, whereas mine is one of a kind. This is really Hasselblad's cure to the interrelated foremost diseases of our contemporary world--an oversaturation of images, a consequent visual insensitivity, and uncritical mass conformity.
In terms of photographic functionality, the LUNAR works as it should. It flashes and autofocuses and takes photos, etc. The real purpose of the camera is well summarized by its name: unless I'm mistaken, it is called the LUNAR because it reflects your individuality far and deep into outer space while also bathing our earth with it. HASSELBLAD is the sun, you the moon. There's but one moon in the universe, and it is the primordial photograph. Everybody bears witness to it, loves it, and must reckon with its unique being. The HASSELBLAD LUNAR will render you the very reflection of the moon and, in turn, the moon the very reflection of the reflection of your reflections.
By The Qing Dynasty (Leiden, Netherlands)