Jorgen Udvang
Subscriber Member
Hasselblad's creative writers have been working again:
"The Hasselblad Stellar redefines quality with its elegantly designed aluminium body and metal operation controls."
If there's a recently released camera that "redefines quality" within this segment, it's the Sony RX100 II. Hasselblad tries to get away with the fact that they deliver yesterday's dinner warmed up by talking about the nice packaging, but this is a camera after all. Scraping off the paint and attaching a piece of wood can hardly be defined as "redefining quality".
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"ZEISS has helped document some of the most iconic moments in human history. When NASA astronauts landed on the Moon in 1969, unforgettable images from the harsh conditions of the lunar surface were captured with Hasselblad camera fitted with lenses by ZEISS.
The unique partnership between ZEISS and Hasselblad is one that stretches back over 50 years and we are proud to continue the tradition of supplying the very best optics on our cameras."
Strange then that the Lunar wasn't launched with the already available Zeiss lenses, particularly considering the fact that Hasselblad's CEO, Larry Hansen, worked for Zeiss for 26 years. 16 of CEO of those years, he was the CEO for Carl Zeiss Asia Pacific operations based in Japan.
"The Hasselblad Stellar redefines quality with its elegantly designed aluminium body and metal operation controls."
If there's a recently released camera that "redefines quality" within this segment, it's the Sony RX100 II. Hasselblad tries to get away with the fact that they deliver yesterday's dinner warmed up by talking about the nice packaging, but this is a camera after all. Scraping off the paint and attaching a piece of wood can hardly be defined as "redefining quality".
--
"ZEISS has helped document some of the most iconic moments in human history. When NASA astronauts landed on the Moon in 1969, unforgettable images from the harsh conditions of the lunar surface were captured with Hasselblad camera fitted with lenses by ZEISS.
The unique partnership between ZEISS and Hasselblad is one that stretches back over 50 years and we are proud to continue the tradition of supplying the very best optics on our cameras."
Strange then that the Lunar wasn't launched with the already available Zeiss lenses, particularly considering the fact that Hasselblad's CEO, Larry Hansen, worked for Zeiss for 26 years. 16 of CEO of those years, he was the CEO for Carl Zeiss Asia Pacific operations based in Japan.