...and here lies Hasselblad's problem. Every conversation about their products ends in talk about Nikon and Sony...
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Sorry. Let me post a picture taken with the Hasselblad and HTS to compensate.
I can only speak for myself. I shoot both, and can't really share my excitement when post processing a 35mm file as I do with my medium format files. Although the time spent retouching a medium format is greater due to the insane amount of (both positive and negative) details in a picture! The end result is miles away from 35mm. That's not really up for debate and leaves the conversation on what second camera to compliment a medium format (if needed).
In the end, the real question comes down to if you're a technician or a creative. If you can combine the two, perfect! Understand the limits and create within those bounderies.
Realised I just went on a bit. Sorry about the novel
You dropped the ball, Hasselblad, you've dropped all of the balls; and a thousand midgets kicked them into the net.
Thank you too, Rob, for sharing that excellent extract. I like the way it's phrased: "Nikon was either specifying or applying their own "toppings" (that would be microlenses and Bayer filtration)".
I'd like a chocolate sundae please, with Bayer sprinkles - but hold the microlenses!
Leica lens for Sony cameras
Interestingly, the previous disadvantages of SSS in the A900 due to OFV viewing, has been eliminated with the A99 because it uses a EVF.
Yes, SSS has been a God sent for those using lenses like the ZA24/2, ZA50/1.4, ZA85/1.4 and the incomparable ZA135/1.8 in "unavailable" light.
A friend just did a Cosmo shoot in Tampa as second shooter, and took his H4D/50 because they specifically asked if he worked with MFD ... the Pro was there with two H4D/60s and just about every lens for H system.
It is still the one camera system where all lenses from 24mm to 300 are leaf shutter. Others have started to offer a nice set of LS lenses, but not such a wide array. Even after retiring, I couldn't leave Hasselblad until Leica at least got some of their CS lenses out the door almost 4 years later. Now my Leica S 35mm, 70mm, 120 Macro and 180mm are all CS versions.
Yes, Hasselblad is doing a bad job of conveying what they do better. The smartest thing Phase One has done is put their gear in pro's hands, and their 'lease' offer is setup to do just that.
I don't know what I can convey other than Hasselblad isn't doing a good job of outreach and workshops in support of their cameras. Yes, they're making it worse with the distractions of Lunar and such.
Winter is quickly approaching, why doesn't Hasselblad have an active outreach going on?
FYI, as to outreach programs, I get plenty of those e-mails from Hasselblad ... I guess they just don't send that info to everyone in the world.
Masters Finalist Exhibition
Real world videos:
Lots of tutorials:
English Channel | Hasselblad tv
English Channel | Hasselblad tv
Lots of supported events, seminars, and workshops
plus more ...
Photography is all about experimentation and without it you will never learn art.
A proper event is where you:
- shoot the same image twice, once with your camera, and once with a Hasselblad/Phase One
- take both raw's and edit them in LR/PS/Phocus/CaptureOne
- print both at size
Set them next to each other and understand what you're working with.
I use Hasselblad, and have for about 5 years.
Last month I reached out to the representative in my area, I wanted to try out the new HC50 lens for evaluation. She told me to rent one.
In the past, I have gotten gear for evaluation and H has been very supportive.
Things have changed.
I visit the websites of medium format suppliers regularly. As a result of that, and probably because there was an option to leave my email address at their websites, I get frequent updates from Phase 1 and Mamiya Leaf by email. This is what I call "Informative Spam". From Hasselblad: Nil. I do subscribe to their FB page though, and get a mix of Lunar/Stellar propaganda (I believe the latest was "Vote for the most beautiful Stellar") and some more or less interesting information about photographers who use Hasselblad. No product information though.
At least for the time being, I wouldn't be able to afford a new Hasselblad, so it doesn't really matter, but Hasselblad doesn't know that. Me thinks it's a mix of arrogance and incompetence, a very dangerous mix if they want to survive in today's market.
I don't care what gear I have.
Things I sell: http://www.shutterstock.com/sets/413...html?rid=61105