Except Hasselblad's cameras and lenses have actually been made by Fuji in Japan since roughly 2002, and that's why some people call them Fujiblads, Хассельблать.... Скорее?)))
As well, all Zeiss DSLR lenses are actually made by Cosina, so they're not the only ones outsourcing.
As nikonf quipped, Hass really may be a marketing company as besides that and "product development", they likely don't make any of their own products...
Edit: Not saying their cameras are bad by any means, I regularly see plenty of wonderful images here shot with H cameras, maybe a majority of them in fact.
Most companies do this nowadays. Maybe is that camera companies has been late in the adoption of manufacturing outsourcing.
A quick look at the mobile industry (one of the few that with a massive grow nowadays ) will show that.
Hasselblad did try to lower the prices when the H4D was introduced. The idea was jumpstart the sales. Like a bunch of things that they have tried they reversed themselves.
I have to accept that, in the forums (at least on Lula) the reception of the H4D was super negative. In particular about true focus.
In any case, I believe that Hasselblad issue is related to the sensors, no the camera. As long as they don't have a sensor manufacturing partner the suffering and bleeding will continue.
If Kodak was alive they will probably have a H5D-75 and a H5D-300ms and we will not be having this conversation.
The problem is the new owners don't seem to be attacking the main issues that we see, as Photography lovers. They see just one issue: profit.
Best regards,
J. Duncan
