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I think that ship has sailed. For a brief, brief, moment I thought that Hasselblad were getting their mojo back with the CMOS based sensor announcement pre-announcement. However, they dashed that idea yet again with this corker.I hope that these moves don't backfire on Hasselblad and dilute their good name and brand equity.
I doubt that it keeps Hasselblad alive. Also, their intense efforts trying to hide the fact that it's a Sony camera with lots of lipstick applied, even to the point that the 18 page brochure doesn't mention with a single word that there are other (Sony) lenses than the 24-70mm available, leaves me with a very foul taste.I don't see the problem - we don't have to buy one, we'll almost certainly never see one, but if it keeps Hasselblad alive then what's the problem?
The ones buying this camera will most probably not even look for another lensI doubt that it keeps Hasselblad alive. Also, their intense efforts trying to hide the fact that it's a Sony camera with lots of lipstick applied, even to the point that the 18 page brochure doesn't mention with a single word that there are other (Sony) lenses than the 24-70mm available, leaves me with a very foul taste.
But they are right about one thing "... this is not just another black camera."
It's what appears to be a discontinued Sony for 3 times the street price :chug:
I would bet it's a rebranded B&W outdoor case. I have a Linhof-branded case to my Techno, rebranded B&W with like 3x price increase. Probably a minor markup compared to Hasselblad's though .Well, at least the case looks nice...
Well, at least it comes with the 24-70mm f2.8 lens. So its about a $4800 package with a $150 case sold for $11500 Still, not exactly a high value item obviously.Definitely a surprise! I think it takes impressive hutzpah to market $2500 camera as a $11500 luxury item. I hope that these moves don't backfire on Hasselblad and dilute their good name and brand equity.
For about a week, I thought they had brought the ship back on course with the CMOS multishot back announcement.
Those that buy them? Those that sell them? Or those that care about it one way or the other?Fools. Complete fools.