The CFV50c back is one I would like to own. But, with a price almost twice that of an entire camera and back in the Pentax, I am going to pass. Evidently Hasselblad made a choice between selling many fewer backs and making a higher margin or selling many backs for less and making the same amount of profit. With all the legacy V systems in the hands of photographers, the market for this digital back is obviously very large. To me, it makes a lot of sense to get digital backs in as many hands as possible, hoping that they would eventually gain Hasselblad loyalty and later move on to an H system where the profit margin is high. Since the Pentax and CFV50c use the same chip, Hasselblad cannot argue that the chip cost makes the price necessarily high.
Hasselblad could argue that they do not want to devalue the CFV16, CFV39, and CFV50 digital backs, but they have held a high resale value compared to other comparable backs. And, thankfully, they kept the H5D50c at a reasonable price compared to the Phase version. So, that argument is only an excuse in my opinion.
Hasselblad could sell the CFV50c for $10,000.00-$12,000.00, that would be a compromise between the cost of a Pentax 645Z ($8,500.00) and the current price of $15,500.00. Hasselblad has shown more intelligent decisions lately, so I am hoping that the next version of the CFV system will arrive with a reasonable price with new innovations. And, obviously they can't lower the price now, since they'd have to refund a lot of money to the current owners of the CFV50c.
My CFV16 was built like a rock with the same build quality as the rest of my V system equipment. So, many (including myself) expect to pay more for Hasselblad quality. And selfishly, I want Hasselblad to have the revenue to continue in business. So, reasonable is the word I'd like to have Hasselblad hear. That was a word Hasselblad lost sight of when they introduced the Lunar and was my main complaint with it. Interestingly, Hasselblad was the only real innovator at this year's Photokina and was a welcome change from the last Photokina.