It was interesting, at least to me, that Apple just introduced what they call deep trench isolation to reduce cross talk on an iPhone. As I understand it, which may not be well, this is precisely the technology technical camera users want for a Medium Format back to enable and enhance movements. (I don't know personally, still shooting 4x5 film.) If I'm right, I wonder how long for the technology to flow up from the $600 chip to the $60,000 chip.