I think Pentax designed it with this huge pyramid shaped VF housing to remind us of the past glories of the Pentax 67. I never had one but a best friend swore by it, even over my 500CM.
Anyway, I think the design is really handsome and powerful. The latter mainly based on my personal perception .
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Dan, noticed that you've updated the OP with A7R and 55LS as well. The 55LS images look quite close as well.
The A7R/90 vs. IQ180/240LS don't appear near as close as the previous samples, the IQ180 looks significantly better to my eyes. Any further details on how these were shot? Curious since the focal lengths are quite dissimilar, 90mm on 55x40 is closer to 150mm on 35mm FF.