Doug, thanks gain for posting this info on a Sunday. I don't believe you have ever mislead anyone here that you are a dealer, and one of your interests is to promote and sell your gear...but getting this info out on your day off was still a very nice gesture.
Coming back to point...
I have been shooting with the IQ180/Aptus 12 on a tech cam since 2010. Assuming my skills, creativity or experience did not get in the way, I always felt that this kit delivered the best results for my style of landscape shots.
The new IQ3 100MP, so far on paper, looks to be the first camera I'd think about upgrading to. My list of improvements for the IQ180 were:
Better focussing - LV and screen size. Both appear to be addressed with CMOS LV and HDMI monitor out.
Keep with FF - again addressed with 54x40mm chip
Keep resolution at 80MP or higher - 100MP is as good as any number, although we'll wait and see the cost of 4.6 micron pixels.
Better high ISO performance - Again, on paper, blows away the IQ180
Better long-exposure - Spec looks good. Assuming no issues like on the IQ260, and some flexibility around dark frames, looks good.
No need for LCC - unfortunately this will likely be the same, hopefully not worse.
So the new back, on paper, addresses everything on my wish list, with the exception of the last item. I await tests and samples eagerly as most people here. WA colour cast would be a show stopper. It could, of course, be cheaper, but such is life. If I look at an IQ180/DF price 6 years ago, or IQ380/DF+ price last year, it is comparable to the new IQ3 100MP/XF price. Kinda like apple, price points stay about the same, but you get more. Sure looks like it's working for Phase. More importantly, there is innovation. Phase has had more going on in MFDB in the last 10 years, compared to everyone else put together. When you add in the capabilities of C1P and the investment in software R&D, it is refreshing and reassuring. I have my issues with Phase for sure, but one needs to be objective sometimes.
In the meantime, not sure why we are back to film vs. digital, Phase vs. Hasselblad, Lucas vs. Disney, etc. There is so much material written on this stuff already
On a positive note, we only have 3 pages of whining, while LuLa has just passed 10!