Can we sue them for lying about "Handmade in Sweden" if it's indeed found to be wrong? Given the history of Fuji-blad, one of my friends speculated that even parts of the motherboard *could* be made in Japan. The operating system looks a bit "Sony-style". It would be interesting to watch lensrentals.com publishing a tear-down of the camera. Last time the fun was the Made-in-China ADC of the Canon 5DSR.
However the NASA pictures just reminds me how NASA abandoned Hasselblad and went for Nikon instead. This is called technology advancement - Nikon has faster lenses and much earlier access to CMOS sensors than Hasselblad so they won the place in NASA.