Yes, I agree with you entirely. I just wanted to point out that in terms of this forum, which has international user participation, not everyone is lucky to have a Steve or a Doug to go in to bat for us; local / national dealers that sell anywhere near the quantities of equipment they do (I imagine,) or can help solve special use case problems with the efficiency they can (because they have the gear on hand).
Phase makes a big deal about their dealer network and sells it as a plus to end users, but in my part of the world – and going by stories I've heard this is true for other parts of the world, too, as I'm sure it is in parts for Hasselblad's own dealer network – it's actually a disincentive to buy their products. Here, the Phase dealer is simply not responsive.
My thinking echoes yours in that I know this type of gear is very specialised let alone finicky and expensive, and sometimes the better camera – considering they're essentially equal products when assessing output and overall feature sets – is the one that is sold by the company you know will answer the phone and be receptive to questions, both before and after sale. To do that for Phase, I'd have to phone the other side of the world. For Hasselblad, it's a local call for me.
All of this is to say that because there are two respected Phase dealers well represented here, I think people do get a warped idea about how good brand A vs. B is in terms of pre and after sales support. That's really all I'm saying.
(Sorry for the convoluted post!)