In no way should this acquisition be viewed as positive news and current and potential HB owners should be concerned . It seems pretty clear that HB ran out of money attempting to ramp up production of the X1D . They were unable to obtain outside funding even with a large backlog of firm orders . The X1D was rushed to market over 6 months ago and clearly wasn t ready . If they had a market ready product and enough working capital to keep production going ...the right answer was to produce and sell as many as they could .
When a situation like this occurs ..a minority shareholder ...has only a few options to avoid losing most if not all of their investment . If they are to provide additional funding (for working capital) they can dictate the terms . Consider ..what is fair market value for a company on the verge of bankruptcy ...
There is little logic that DJI WANTS to infuse more cash into HB .
With that said ..they should certainly supply enough to get the X1D orders produced ....but that also assumes that the X1D orders can produce a positive cash flow .
FYI ....I have a high regard for HB and the X1D design is terrific ... was really looking forward to a energized HB competing in the MF market . This seems pretty unlikely and I hope I am proven wrong .
I agree with you that Hasselblad did not have the capital to ramp up production to handle the flood of orders for the X1D that completely blew by their expectations, and the PE firm that is the majority owner was unwilling to double down and provide additional capital. The PE firm is a financial player and is at the end of its investment cycle with Hasselblad. DJI, on the other hand, is a strategic acquiror with a long term vision that is interested in things that a financial player could care less about. The amount of cash needed to take out the PE owner AND provide capital to Hasselblad for the X1D and future products is a drop in the bucket for DJI. It has a market cap in the billions. The guy running DJI is VERY smart and highly regarded. So, I completely disagree with your assessment about the outcome here. There is no way DJI would up its stake in Hasselblad, having detailed knowledge of its capital needs, and then let it wither on the vine.