In no way should this acquisition be viewed as positive news and current and potential HB owners should be concerned . It seems pretty clear that HB ran out of money attempting to ramp up production of the X1D . They were unable to obtain outside funding even with a large backlog of firm orders . The X1D was rushed to market over 6 months ago and clearly wasn t ready . If they had a market ready product and enough working capital to keep production going ...the right answer was to produce and sell as many as they could .
When a situation like this occurs ..a minority shareholder ...has only a few options to avoid losing most if not all of their investment . If they are to provide additional funding (for working capital) they can dictate the terms . Consider ..what is fair market value for a company on the verge of bankruptcy ...
There is little logic that DJI WANTS to infuse more cash into HB .
With that said ..they should certainly supply enough to get the X1D orders produced ....but that also assumes that the X1D orders can produce a positive cash flow .
FYI ....I have a high regard for HB and the X1D design is terrific ... was really looking forward to a energized HB competing in the MF market . This seems pretty unlikely and I hope I am proven wrong .
Hi,
First we don't have any news.
So let see:
1. Hasselblad pre sold so much X1D that they run out of money to build them
2. DJI a partner sinvce 2015 decided to increase the investment on the company, that should allow them to fullil the others and move the manufacturing to the 21 century.
3. If the title of the artice is not a false (that is DJI buyed Hasselblad) Hasselblad will have access to the leading engeniers and expertise of DJI the more inovative company in the drone marquet and arguably the most dominant technology company on any segmet.
4. X1D orders can produce a positive cash flow: There is not reason to believe otherwise. If they could produce a possitive cash flow before they can now, unless the artice and the FUD based on it works.
The issue is that, since the annoucement of the X1D a subsector of the PhaseOne propaganda machine enter panic mode. I will never forget the funny "is not medium format mirroless is a croped ..". It was funny for the reaction, and by the implication that the people that pay P1 a fortune for 50mp cmos sensor were paying
for a non MF camera (or that they don't know that MF is an umbrela term).
We don't now even know what is real (the article is self contradictory)
Best regards,