Phase one has "protected" their medium format camera market against other brands by not supplying profiles for other medium format cameras. This way they might influence a few people to use phase one camera instead of other cameras, but at the same time they will sell much less licences of software.
Maybe they have realized this and
change this strategy with Fuji gfx, I would welcome if they do change this behaviour. (Even though after I was forced to switch to LR when buying into the S system I got so used to LR that I dont want to spend the time to switch back...).
would be great if we all had the choice.
Agree,
It makes sense for a company to protect their hardware high sales against competition by not supporting with software (as long as the software is superior -in some parameters of functions- and of high demand). It may looks like there is some income loss due to lower software sales, but then, if hardware sales are high, the profit balance may well be in favor of that kind of policy.
But in the case of the GFX, the above situation hardly applies (anymore) as P1 sales of hardware have been dropping during the last few years, but additionally, the sales of the GFX are expected to multiply the MF market at many times more the volume it had up to now.
Therefore, although it is hard for an observer to judge company policies without him being a participant or have the hardware sales volumes as to form a better opinion on the subject, one can
assume that significantly higher sales of C1 software, could provide to P1 a considerable profit that maybe they are not in a position to ignore.
OTOH, it is to Sony's interest for MF sensor sales to increase from the low volumes the sensors have had up to now. In addition, Sony being the only supplier of sensors (to all others than Leica), it is also reasonable for Sony to take advantage of their position and ask ("politely" or "less politely") customers of them that purchase the lower volumes of sensors with respect to other customers that buy many times more the volume of the same sensors, to "help" as much as possible in order for Sony to have the production of MF sensors a profitable part of their business which will make it worthwhile to participate on.
That said, it also looks reasonable for Sony to increase the production of the 100mp 54x40mm sensor which surely, they don't make in large enough volumes up to now as to justify its existence. Therefore it looks most possible that a high production maker will be "helped" by Sony in the near future as to enter the large sensor market too. If this happens, it will surely affect the sales of the higher end of the MF market (the camera + back combination) further and therefore, one would expect the makers that participate in the higher end of the market to look for market resources as to compensate for the income losses due to the futher reduction of the hardware demand.