He wanted a new camera sooner rather than later, so Phase agreed (that's my interpretation anyway):
Phase One has also confirmed that its acquisition of a majority stake in the Japanese camera maker Mamiya will lead to shorter development times. 'Japanese companies are hugely quality focussed, taking their time,' says Hakonsson. 'However, Mamiya is already working a new system of camera and lenses for later this year and you will see an increase in the speed of development.'
P.S. There's some other stuff there too, like a rescinding or at least rethinking of the Leica/Phase partnership.