I am not trying to "sell" you guys on the S2. I honestly think that the camera has done a great job of selling itself already. It is not for everyone, just as a $40K P65+ isn't for everyone, or an $11K Profoto Pro-8a power pack, or an $11K Profoto 10' Para Umbrella, etc. I know that many would like to have a chance to use the S2, and would like the price to be under $15K. I'd like a Porsche Cayman S to be the same price as an Accord, but I doubt going on a Porsche forum and convincing everyone there that the Cayman should sell for $25K is going to change anything. A Porsche is a Porsche and priced as such. Likewise, the S2 offers a certain value proposition to photographers and is also priced accordingly.