Leica, as expected, priced the S2 using the M8/DMR model. Old habits are hard to break (assuming you even want to break them), the KoolAid is freshly mixed in Solms and this one's obviously a strong batch.
They'll likely sell their target 1000 units to the well-monied Leica faithful - the expected price justification from some is starting to intermingle with the shock from the rest on LUF already.
However, that 1000 units WON'T be to the 10% of the typical MF market they spoke of. Those folks are just shaking their heads - as they're unwilling, especially in today's world, to take a Solms-derived time travel trip back to 2007-2008 MFDB pricing - especially for a new entrant with an iffy (digital) new-model intro, S&S history, etc.
The majority of the actual buyers of the S2 at these $$$ will never have been in the market for a Hassy or Phamiya. However, now that Leica has an SLR back in the game and it happens to have a > 24x36mm sensor, they will become Leica-specific MF customers. In short, they won't be stealing share, but creating a small, niche market that happens to own what could be described as either an MF camera or a large DSLR depending on your mood and ego.
A handful of 'superstar' pros may acquire one to play with, but it will be one of many high-end systems they own - the bulk of which will derive the bulk of their revenue-generating work. As to the service such folks will receive - it's of little concern. If you're public profile is high enough, premium white-glove swap-out, etc service is a given from ANY vendor who's not an utter idiot.
Had Solms swapped the Kool-Aid for some Red Bull and looked fwd instead of backward at Leica 'tradition' (one of the great hazards of having a CEO/Owner who is one of the faithful), things might have been VERY, VERY different - assuming word got around that their service and support measured up. This was a chance, (very) arguably THE chance, for Leica (technology aside) to remodel itself and it's business habits -- and it stuck to the formula.
The trick will be as to whether or not, as Hassy and Phase (and Nikon, Canon and Sony) keep lowering the price/performance bar if that 1000 unit market (which will top-out in body sales relatively quickly in terms of years and units) will be enough to take Leica fwd comfortably.