Many of us use Breathing Color Lyve canvas as we think (or thought) its the best canvas out there.
Here's a test article that show a lot of the Breathing Color claims are mostly just advertising hype. Why be surprised ? Isn't this business as usual ?
Paper Chase - Breathing Color Lyve Canvas - Photography Articles - p 1 SWPP
I mentioned in another post that I bought HP Professional Matte canvas for a lot less and it seems to be as good as Lyve, at least to my eye. I bought a 50' roll for $125 where a 39' roll of Lyve prices out at $225