Many of us have spent thousands of dollars switching from Nikon, Canon or other brand to the Sony Alpha series. I for one have the A900, 35mm 1.4G, 50mm 1.4, Zeiss 16-35mm 2.8, Zeiss 85mm 1.4 and the Zeiss 135mm 1.8. These are all wonderful products and are being pitched as professional products by Sony as well. That being the case, when so many individuals depend on their gear for income, Sony should also recognize that a professional level of customer support and service is needed. These products do not fall into the ordinary consumer electronics which can spend endless days in a repair facility. These are high end professional cameras and lenses that should be serviced promptly for a quick turnaround. Furthermore, I believe Sony should have a loaner program. This could involve the individual paying a premium for an upgraded service plan that provides loaners to those pros needing their gear to complete jobs.
As photographers, I think we should mention this in Sony surveys or other forms of communication which Sony may read.