Interesting.
They look like interesting pieces of equipment. The big sensor is the obvious plus, but in both the video presented at the top and in the LuLa discussion I read between the lines a lot of "this is cool, but there are a lot of ambiguities" meme.
I'm sure the equipment has the potential to go a long way. One question is where will it actually go. Sony is famous for putting lots of things on the market that are not developed further.
The other question is, more specifically, "what am I really looking for now?"
The most important quality of a camera to me at present is that it disappear. I don't want to think about sensor size, controls, details of technology, etc. I want the camera to simply do what I want, at whatever level its capabilities allow, and let me get onto the business of seeing and understanding what my subject matter is. And then to bring to me its unique way of capturing that, in such a manner that it suits my vision.
The Leica M9 does that. The Hasselblad SWC does that. I'm finding the Polaroid Spectra does that. And though I've had it only days and barely had enough time to put it to use, the Olympus E-M1 shows early signs of doing that.
Will the Sony A7 too? Is it more in the mind of the photographer, or does the equipment intrude in some more fundamental way?
Interesting.
G