Any predictions on how many snarky posts will follow?
I've wondered. What's the target demographic for Hasselblad's re-branded cameras?
Are there really that many low information consumers out there to make this venture profitable? On second thought, depending on the ignorance of the public has been politicians stock-in-trade for years.
It actually just might sell well. It looks like a Hassy somewhat. Not me but the Pacific Rim might take to this very well.
Any word on pricing?
According to SAR:http://www.sonyalpharumors.com/offic...mera-launched/
"You can buy the camera only in a special “High Performance Case” package which includes two batteries and the 24-70mm f/2.8 Zeiss. The full package will cost you $11,500 or 8500 Euro!"
Reminds me of....
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Godfrey - GDGPhoto Flickr Stream
What grabbed me initially was the name "HV" which lead me to think it may take the H series of lenses and maybe the V series which actually would have been interesting for current Hasselblad users.
Not even the 36 meg sensor.
Looks well made, and not all that bad looking certainly not like the plastic looking silver Canon.
$11,800 for a $2,700 camera with an $1,800 zoom. My goodness, gracious, sakes alive.
But Guy is probably right with some folks it may be appealing to just have something different than anything else.
But $11,800? Really?
Update: looks like the top plate sculpting is different from the A99. WaHoo!
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I also find this new Hasselblad HV a very nice camera despite the high premium price. If it would be "only" 50% more expensive than the actual A99 (which BTW is discontinued and available for around 2000.-) then I could actually get weak.
But not for this premium price which does obviously not include any internal (electronically) improvements.
Anyway it is so far the best from the Hasselblad rebadges Sony cameras - so some improvement at least
Sony Austria: https://www.sony.at/electronics/wech...s/slt-a99-a99v
Those consumers who have capital like real estate and stocks and are in the top 20 percent are feeling pretty good, said John G. Maxwell, head of the global retail and consumer practice at PricewaterhouseCoopers.
"In 2012, the top 5 percent of earners were responsible for 38 percent of domestic consumption, up from 28 percent in 1995, the researchers found."
Its going to be hard to maintain strong economic growth with such a large proportion of the population falling behind, he said. We might be able to muddle along but can we really recover?
It's no more complicated than that.
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Well the thing is as we all know from anyone that has any familiarity to Leica brand is some folks like to buy luxury items be it they are or not really does not matter and its label shopping. Gotta have those new ????? that just hit the streets. We have all seen it and frankly I am guilty of it to some degree. We also need to remember many of the folks buying these products like this do NOT have the knowledge that all of us have when it comes to camera gear. We need to remember that as the Hassy name has been around a long time , just like Leica.
Which does not mean you can't get them, obviously from some dealers who still have them in stock. And actually for pretty good prices - as low as 1899.-
Which is good news.
What I do not quite understand is why Sony is stopping production of their "old" flagship model before they have a new flagship model to sell. This is really strange. Even if the new model is already very close.
Sony Canada is still selling the a99. It's priced at CDN$2299, or roughly US$2,000.
There is no indication of it being discontinued.
I love mine!
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I have a camera which is better then the new Hasselblad For the first time
As it stands now, the vendors I deal with (Amazon, B&H, Adorama) have the a99 in stock. One may choose the body only, or one of several deal packages, including the body, grip, and 60 flash, for the same price as the body only ($2,798). One would assume there's an ample supply of a99 bodies to last until the replacement is released, or they wouldn't offer the "deal" packages.
On the other hand, Sony may be cleaning the cupboard of the a99, and allow the a7(r) to serve as the full frame sensor body until a new A mount body is ready.
The only thing we know for sure, is there are plenty of a99's for sale at the present, and Sony hasn't made any announcement about a replacement body.
I agree that this is the most sensible of the overpriced HasselSonys. My guess is that most of the costs were already swallowed before they kicked out Mr. Hansen, so they could as well bring it to the market, hoping to get some money back.
Price-wise, it's approaching the territory of real Hasselblads. Doesn't make much sense to me. And I hoped that they were back on track again
I don't care what gear I have.
Things I sell: http://www.shutterstock.com/sets/413...html?rid=61105
Quite a nice design. But of more interest to me as a Hasselblad H5D owner is the deepening apparent relationship between Sony and Hasselblad and whether that might mean closer cooperation on future CMOS sensor technology for Hasselblad MF systems.
Both Phase One and Hasselblad have announced versions of their MF systems using a new 50mp Sony sensor. It's important technology for the future of medium format. Does this give Hasselblad preferred customer status?
I also like the design. Most other rebadged Sony's they produced were uglier vs. their "cheap" siblings, this one is actually nicer (which wasn't difficult, because I find the A99 pug ugly).
Still this seems to be a camera for people who have more money than sense
And sorry to stephengilbert, the snark remark counter just went up by one
Personally I like the A99 design maybe because form follows function, and I actually use one
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