Guy Mancuso
Administrator, Instructor
Well for me the technology of MF in the last couple years has actually helped me on a couple levels. First MF itself just by the sheer fact I can get a tremendous file for any need imaginably. I have clients that go big a lot but I also have clients or jobs that are in the grab and go category. Which puts me in a situation where I need both 35 and MF . Now the technology alone from Phase here has changed that a lot with sensor plus. Since the acquisition of my old P40 I have been able to cheat this 2 system setup and use my back for more uses. From a business standpoint the ROI has been much more acceptable by plan to own this technology in MF. I simple get more use out of MF. now today with the IQ160 which no matter how I slice the cheese was a even bigger investment than the P40, here I had to not only take a bigger jump in the tech but also a very large upgrade fee to get to full frame and 60mpx. Now this took a load of thought and more important the justification of it. I know many think I just like the toy factor it really is not the case. I really have to justify a 20k upgrade in my own head first and the ROi that comes with. I gained a extra 5 mpx in sensor plus which pretty much buries any Pro level 35 with quality of file is equal too or better. That is a big gain. Monday the back gets switched to full resolution for ad work. So with one back I can switch back and forth depending on need at hand.
To me this is a huge benefit in technology that gives me the freedom and ROI to eliminate the 35mm from my bags. I still have a small Sony but more as a cheap shooting solution than anything else.
Now the IQ brings another factor in as it is much easier to use with a tech cam. Okay this part is a long reply to this technology which I won't get into but as a business and as a artist I am able to mend those two together and get the best of both worlds . So in effect the technology has helped me grow as a shooter but also being a responsible business man.
My wife may not think so . LOL. But the truth is I solved problems and frankly that is a Pros job is to solve someone's needs in art. Now I can solve my own needs. This is all good and next step for me at least is a tech came that also gives me a third option on platform from one back. After 36 years doing this I never had my needs filled like I do today. Case in point I started digital back in 1990 and it sucked bad, we have really grown here and new tech will help the next guy if not me.
To me this is a huge benefit in technology that gives me the freedom and ROI to eliminate the 35mm from my bags. I still have a small Sony but more as a cheap shooting solution than anything else.
Now the IQ brings another factor in as it is much easier to use with a tech cam. Okay this part is a long reply to this technology which I won't get into but as a business and as a artist I am able to mend those two together and get the best of both worlds . So in effect the technology has helped me grow as a shooter but also being a responsible business man.
My wife may not think so . LOL. But the truth is I solved problems and frankly that is a Pros job is to solve someone's needs in art. Now I can solve my own needs. This is all good and next step for me at least is a tech came that also gives me a third option on platform from one back. After 36 years doing this I never had my needs filled like I do today. Case in point I started digital back in 1990 and it sucked bad, we have really grown here and new tech will help the next guy if not me.