I don't think they will be able to correct it. It's not their first mistake:
When Hasselblad changed their H-series cameras into a proprietary system, closing other back suppliers out, it was an understandable, although heavily critisised decision. But they didn't only lock others out. They made a system so complicated that for one who looks for a second hand camera and back, finding out which camera is compatible with which backs and lenses is much more complicated than figuring out relations between other vendors that aren't really connected in any formal way.
As one who is on my way into digital MF, Hasselblad was the brand I looked at first, but the confusion made me skeptical. Then came Lunar, and I just had to conclude that Hasselblad is a company out of touch with their potential customers and probably some existing ones as well. Not only would I never buy a Lunar, but I won't buy into any of their systems (unless I get it very cheap), simply because I fear similar customer-unfriendly decisions coming up in the future as well.
Hey... their most attractive model to many (most?) potential buyers, the H4X, is only available if you are willing to trash an existing H1 or H2. It's like buying methadone: You have to prove that you're a heroin addict first :loco:
Why go with a company who is diverting into silly luxury gadgets when there are dedicated suppliers like P1, Mamiya and DHW around? I think most of those participating on this forum will agree that expensive gear is much more than what's in the box when you open it. Even Leica during their worst Limited Edition years showed a firm dedication to their heritage and concentrated on cameras that they had actually made themselves and made well. Hasselblad haven't even been able to sell the very limited numbers (100 and 500 if I remember correctly) of their Ferrari and Stainless Steel editions, even if those don't cost much more than a normal Hassy. And now they are going to sell a 2 year old Sony for 6 or 7 times it's initial value?
Had they known anything whatsoever about disaster management, they would have pulled the thing after Photokina, but I think they still see a profit potential. I wouldn't be surprised if they can sell enough of it to make it pay as an isolated case, but their reputation as a camera supplier to professionals and serious amateurs is probably damaged beyond repair. Then the remaining question is: Will the value of the brand name last long enough for the owners to get their investment back. The way this seems to be going, I hope not. They don't deserve it.
Hopefully, there are some skilled enthusiasts left at their offices up north who can pick up the wreckage when the ship sinks, like DHW did with Rollei. It would indeed be sad to see one of the greatest camera brands go under this way.