Hasselblad, after receiving humongus criticism about their new Lunar camera, has gone defensive ; article on BJP :
Hasselblad: 'We're not robbing people off with Lunar camera' - British Journal of Photography
For me, I'm perplexed. Both by the announcement of the camera and by the "defensive" interview.
Hasselblad for me, which I've been a photographer for over 18 years, has meant two things :
- superb lens which translate to superb image quality
- great craftmanship and materials which translates to long long life
Lunar has none of both. Leins are generic like in Sony cameras and the craftmanship... ? Sure the sketches look fine ( in terms of finishing ) but the mock ups at Photokina looks bits of hood and carbon fiber that have the finishing finesse of... erm... edges are not polished, things do not look properly assembled, fit and finish are dreadfull.
If you want to launch a 5k camera and emphasize on the quality of the materials and show off a mockup that looks like molded clay.. oh boy..
I pick up a XPAN and I can almost feel its quality build. Even on a 20 year 500C old camera I can still see the fit and finishing are impeccable.
I really dont see that happening with a Nex7
Huge huge dissapointment for me. Kudos Leica for the M - they listened to their users and delivered what pretty much everyone wanted.