In my next life, I want to work for Fujifilm. Just look at this:
- 12 years after Polaroid went bust
- A couple of years after Nokia launched a mobile phone with a 41 megapixel camera
- The same year as Kodak is saved as a company, but not as a consumer film manufacturer
That year, 2013, somebody at Fuji says something like "Hey, let's make an enthusiast instant film camera that shoots photos the size of an average name card." And the others say "Yes, what a splendid idea!"
And all us silly westerners scratch our heads until we read the figures: Fujifilm expects the Instax Mini production to increase 25% this year to 2 million units (that's two zero zero zero zero zero zero units) and 20% each year after that. And then there's "film". Do the maths, guys, do the maths.
Browsing Fujifilm's website is one of my favourite wastes of time. They make all these quirky, obsolete products, and they keep developing more. Notice on the instax,jp website; there's space allocated for two more new products.
Shake It Like A Polaroid: Fujifilm Eyes Instant Gratification With Expanded Camera Line-Up - Japan Real Time - WSJ
instax mini90 | FUJIFILM
Correction: Kodak will still manufacture "consumer" film, but that part of the business will apparently be owned by Kodak Pension Plan. So, by shooting more Tri-X, we can save the dinner for Kodak retirees