The coolest 1 April prank ever :)

[Jorgen Udvang]

RE-35 | Digital cartridges for analog 35-mm cameras

 

[GrahamWelland]

I thought that Phase One did a decent one too:
New Forensic+ Enhancements in Capture One Pro 7 | The Image Quality Professor's Blog

 

[Ben Rubinstein]

I thought that Phase One did a decent one too:
New Forensic+ Enhancements in Capture One Pro 7 | The Image Quality Professor's Blog

Hillarious how many fell for it

 

[jonoslack]

Hmm
Actually, is it an April fool? It's been around for some time (look at the MP count on the different boxes).
I think it really was a design project - but just that.

 

[JohnW]

It doesn't seem like much of a stretch to me. Flex technology has gotten pretty amazing.