I'm sure Olympus is doing the right thing. Those who leave m4/3 for full frame won't automatically choose a Panasonic or Olympus camera (if Olympus had launched one). Keeping several product lines alive is expensive, and although Olympus is a niche player, they seem to be rather comfortable with their niche. For me, there are no rational rasons to leave m4/3. Image quality is more than good enough, and there's no way getting around the fact that full frame lenses are larger.
The absurd side of this is that while sensor quality is improving, many go towards larger sensors while the quality of 4/3 sensors is becoming better than full frame sensors were just a decade ago. M4/3 gives me the smallest interchangeable lens/cameras combinations available in the market, the best hybrid video camera and soon probably the best compact action camera system, all based around the same sensor size and lens mount. Lens choice is the only problem. There are so many alternatives that my brain runs around in circles unable to make a final choice :shocked:
Customers pay exactly the same amount of money for the photos that I take with m4/3 equipment as they do with images I took with the D810 and other full frame cameras. I understand that there are photographers within certain niches who need or want larger sensors, but for most people, sensor size has nothing whatsoever to do with the quality of their images. That comes from the eye, the brain and from hours, weeks and years of practice.
So we are left with marketing and perceived value. More and bigger is better, and the consumerist society dictates improvement through consumption rather than practice and learning. The ice on Greenland is apparently melting, but never mind. At least we'll get some great, noise free photos of the final iceberg leaving for the Atlantic.