The original ZE mount was for Mamiya SLR's in the 1970's and 80's. What if the new ZE mount was for the Mamiya/Phase One cameras? After all, Zeiss is a little short on medium format customers these days, and "ZM" was already taken by their Leica M lenses...
Seriously, I think that ZE will be for EOS. What's interesting is that Canon must have given their OK. This means that they probably aren't comfortable with the fact that people are buying Nikon-mount lenses to use on their EOS's. After all, if Nikon releases a body with 25MP+, what's to stop all of the Zeiss customers from buying it? Their lenses already fit, and they won't need to do the stop-down dance anymore. The best thing for Canon to do is to let Zeiss use their mount. They will lose a few lens sales, but that's better than losing both lens and body sales.
Seriously, I think that ZE will be for EOS. What's interesting is that Canon must have given their OK. This means that they probably aren't comfortable with the fact that people are buying Nikon-mount lenses to use on their EOS's. After all, if Nikon releases a body with 25MP+, what's to stop all of the Zeiss customers from buying it? Their lenses already fit, and they won't need to do the stop-down dance anymore. The best thing for Canon to do is to let Zeiss use their mount. They will lose a few lens sales, but that's better than losing both lens and body sales.