just came across this:

“質に徹•š„に“*‚っŸ”*‚ƒ*ƒ ‚ƒˆ‚’ƒ‚ƒ‚ƒƒƒ— !€ŒFUJIFILM X‚ƒƒ‚(X-Pro1€X-E2€X100T€X30)‚”‚ƒ*ƒ‚ƒˆ€„Ÿ種 の形Šにˆ‚›てƒ‡‚‚ƒ€‚ƒƒŸ ‚’Ž”—Ÿ‰Š‚Š*—•

EDIT, sorry for the strange coding, it's fuji japan offical website.