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Final Cut X is out, what is your take?

Jorgen Udvang

Subscriber Member
A rather spot on analysis of the situation on many creative markets today. The clients very often wants something simple and eye catching, and they want it now, not tomorrow. Tomorrow, they want something else.

Example: I just lost a design assignment to what is apparently an all out amateur. My sketches were according to what the client said they wanted, the competitor made something that was way out of line but very catchy. So I lost, and now they are calling me, asking if I can clean up the mess that they have bought. I'll buy a new, extra large fork to jot down the figures in those invoices :D
 

ftbt

New member
Avid and Adobe aren't dumb:

From Gary Greenfield, Avid's Chairman and CEO:

"... we are extending the cross-grade to Media Composer - through September. Final Cut Pro (excluding FCP X) users can get Media Composer 5.5 at the promotional price of $995 USD. You can order the cross-grade as of next Tuesday, July 5th. But I encourage you to download the free 30 day Media Composer right away, to get acquainted with its capability ..." (See: http://community.avid.com/blogs/avi...-to-serve-professionals-is-our-lifeblood.aspx) and

"Save 50% off Production Premium or Adobe Premiere Pro.

Save 50% off Adobe® Creative Suite® 5.5 Production Premium or Adobe Premiere® Pro CS5.5 software if you own Apple Final Cut Pro or Avid Media Composer with offer code SWITCH. Offer ends September 30, 2011." (See: http://www.adobe.com/products/premiere/switch.html?PID=4178639)
 

ftbt

New member
It looks like Avid is really going to go the extra mile with the new Media Composer 6.0. Here is a brief discussion from over at Reduser:

"It started on Avid-L & Twitter, now it's all over ProVideoCoalition:

http://provideocoalition.com/index.p...ssional_event/

- 3rd party support for AJA Kona, Blackmagic Decklink, Matrox, MOTU & Bluefish444(!)
- 64-bit
- Shiny new interface (but still familiar - keeps old keyboard commands, etc)
- raster-independence (4K? 5K? 28K?)
- DNxHD444 (like ProRes444 but without the gamma issues :)
- 7.1 surround support & improved audio mixer
- Improved Pro Tools integration

Red Giant previewed Red Giant Looks for Avid there too.

Likely coming out before the end of this year."

I guess we can really thank Apple for getting Avid to move!
 

ustein

Contributing Editor
If you come from FCP7 you miss a lot in FCPX. But on the other side you want things from FCPX in FCP7.

You likely have less issues if you are not coming from an high end editing program to FCPX.
 
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